We teamed up with 686 again on a new campaign: The GLCR Project. Their goal was to attract a team of diverse brand ambassadors who would test product and provide feedback throughout 686’s product development process.
We worked with their team of athletes to shoot a 1 minute spot that focuses on details of the program and the type of explorers they’re in search of.
This piece was a multi-month effort, shot at Mt Baker Ski Area, Mt Baker Glacier, Mt Hood, Smuggler’s Notch, Steven’s Pass, and Lake Champlain.
Our piece headlined the global campaign and was picked up by industry outlets including Outside Magazine, Teton Gravity Research, and The Enthusiast Network.